GUEST BLOG: What Is Included in a Proper SEO Strategy?

I asked my friend and colleague, Brandon Leibowitz of SEO Optimizers, to share his expertise with a guest blog on what a proper SEO strategy looks like! Brandon is also a SCORE workshop presenter and we met back in 2019 through our home chapter, SCORE Los Angeles. He is the ONLY SEO expert I trust and refer to. If you want his expertise on your SEO and Google Ads strategy, book a SEO review strategy session: https://seooptimizers.com/free-website-analysis

 Now..on to his blog: 

No other invention has changed the way we think, work, and do business more than the computer, and...

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Knowing Your Ideal Customer is the Secret Sauce of Successful Marketing

Understanding your ideal clients is the cornerstone of any successful marketing strategy. Without a clear picture of whom you're selling to, your efforts can become like a ship without a rudder — directionless and inefficient. 

The words of Peter Drucker, a renowned management consultant, educator, and author, resonate with this topic: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." This quote highlights the significance of knowing your customers intimately.

Understanding your ideal clients goes beyond...

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