Knowing Your Ideal Customer is the Secret Sauce of Successful Marketing

Understanding your ideal clients is the cornerstone of any successful marketing strategy. Without a clear picture of whom you're selling to, your efforts can become like a ship without a rudder — directionless and inefficient. 

The words of Peter Drucker, a renowned management consultant, educator, and author, resonate with this topic: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." This quote highlights the significance of knowing your customers intimately.

Understanding your ideal clients goes beyond...

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Why Business Owners Should Work ON the Business, Not IN It

"A man who stops advertising to save money is like a man who stops a clock to save time." – Henry Ford.

Now, although this quote directly refers to the importance of advertising, it subtly illustrates the essence of understanding the big picture in business, which is: in an attempt to save on some aspects, you could be losing out on much more. The same is true for business owners who focus solely on working IN the business rather than ON it.

I wrote this article after reading the answers to the questions I ask when someone schedules a strategy session with me. They obviously are...

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The Power of Promotional Products To Market Your Business

marketing strategy Feb 17, 2023

Promotional products have been a part of marketing campaigns for decades, and for good reason. They have proven to be an effective and affordable way to increase brand awareness and loyalty. In this blog article, we will discuss the importance of using promotional products for your business, and provide statistics to support their effectiveness.

What are Promotional Products?

Promotional products are items that are branded with a company's logo or message and given away for free. These products can range from pens and keychains to t-shirts and tote bags. The purpose of...

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PODCAST: Hack My Business-The Recipe For Marketing Your Small Business

Golden State Marketing
PODCAST: Hack My Business-The Recipe For Marketing Your Small Business

I had the pleasure of being interviewed for the Podcast: Hack My Business with Jesse Torres. Listen in!  

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