GUEST BLOG: What Is Included in a Proper SEO Strategy?

I asked my friend and colleague, Brandon Leibowitz of SEO Optimizers, to share his expertise with a guest blog on what a proper SEO strategy looks like! Brandon is also a SCORE workshop presenter and we met back in 2019 through our home chapter, SCORE Los Angeles. He is the ONLY SEO expert I trust and refer to. If you want his expertise on your SEO and Google Ads strategy, book a SEO review strategy session:

 Now..on to his blog: 

No other invention has changed the way we think, work, and do business more than the computer, and...

Continue Reading...

Transforming Business Marketing Through Artificial Intelligence

Uncategorized Jul 07, 2023

Artificial Intelligence (AI) has become an unstoppable force in the realm of business marketing. With applications ranging from content creation to customer support, AI technologies offer time-saving measures and efficiency boosts that significantly enhance marketing outcomes.

AI and Content Creation

In the sphere of content creation, AI has shown transformative potential, producing engaging written content, striking images, and compelling video narratives.

  1. Automated Writing: AI-powered writing tools such as OpenAI’s GPT series streamline content creation, producing everything from...

Continue Reading...

Knowing Your Ideal Customer is the Secret Sauce of Successful Marketing

Understanding your ideal clients is the cornerstone of any successful marketing strategy. Without a clear picture of whom you're selling to, your efforts can become like a ship without a rudder — directionless and inefficient. 

The words of Peter Drucker, a renowned management consultant, educator, and author, resonate with this topic: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." This quote highlights the significance of knowing your customers intimately.

Understanding your ideal clients goes beyond...

Continue Reading...

Why Business Owners Should Work ON the Business, Not IN It

"A man who stops advertising to save money is like a man who stops a clock to save time." – Henry Ford.

Now, although this quote directly refers to the importance of advertising, it subtly illustrates the essence of understanding the big picture in business, which is: in an attempt to save on some aspects, you could be losing out on much more. The same is true for business owners who focus solely on working IN the business rather than ON it.

I wrote this article after reading the answers to the questions I ask when someone schedules a strategy session with me. They obviously are...

Continue Reading...

Top Strategies to Increase Engagement on Your LinkedIn Posts

LinkedIn has established itself as the go-to platform for professionals and businesses to network, share ideas, and foster meaningful relationships. With over 900 million users (200 million in the U.S.), it's no surprise that getting your content noticed can be a challenge. That's where engagement comes into play. The more engagement your posts receive, the more visibility and reach they'll achieve. Here are the top strategies to increase engagement on your LinkedIn posts and help you stand out from the crowd.


The LinkedIn Algorithm

LinkedIn's algorithm aims to provide its...

Continue Reading...

The Power of Promotional Products To Market Your Business

marketing strategy Feb 17, 2023

Promotional products have been a part of marketing campaigns for decades, and for good reason. They have proven to be an effective and affordable way to increase brand awareness and loyalty. In this blog article, we will discuss the importance of using promotional products for your business, and provide statistics to support their effectiveness.

What are Promotional Products?

Promotional products are items that are branded with a company's logo or message and given away for free. These products can range from pens and keychains to t-shirts and tote bags. The purpose of...

Continue Reading...

Marketing Tips: What is SWOT Analysis?

marketing plan Oct 26, 2022

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a business or project. You can do a general SWOT analysis for your business or do just a marketing SWOT analysis. Usually, these intersect anyway for your business. 

It can be used to help make decisions about everything from product development and marketing strategies to corporate restructurings and mergers & acquisitions.

The goal of SWOT Analysis is to identify the key internal and external factors that will have the biggest impact on a company's ability to...

Continue Reading...

PODCAST: Hack My Business-The Recipe For Marketing Your Small Business

Golden State Marketing
PODCAST: Hack My Business-The Recipe For Marketing Your Small Business

I had the pleasure of being interviewed for the Podcast: Hack My Business with Jesse Torres. Listen in!  

Continue Reading...

PODCAST: Re-Thinking Business: Success Sauce & Two Pickles

Uncategorized Sep 30, 2021
I had the pleasure of being interviewed for the Podcast:
Re-Thinking Business: Success Sauce & Two Pickles
Episode 29: Patty Ross of Golden State Marketing
We talked about all things marketing! Listen in!
Continue Reading...

TV SHOW: All In With Bryan Weatherford-Golden State Marketing Interview

Uncategorized May 06, 2021

I was honored to be interviewed for BizTv All In with Bryan Weatherford. All about marketing! Watch!

Continue Reading...
1 2

Become an Insider!

Get the inside scoop on upcoming classes, marketing tip and business resources.