I asked my friend and colleague, Brandon Leibowitz of SEO Optimizers, to share his expertise with a guest blog on what a proper SEO strategy looks like! Brandon is also a SCORE workshop presenter and we met back in 2019 through our home chapter, SCORE Los Angeles. He is the ONLY SEO expert I trust and refer to. If you want his expertise on your SEO and Google Ads strategy, book a SEO review strategy session: https://seooptimizers.com/free-website-analysis

 Now..on to his blog: 

No other invention has changed the way we think, work, and do business more than the computer, and...

Artificial Intelligence (AI) has become an unstoppable force in the realm of business marketing. With applications ranging from content creation to customer support, AI technologies offer time-saving measures and efficiency boosts that significantly enhance marketing outcomes.

AI and Content Creation

In the sphere of content creation, AI has shown transformative potential, producing engaging written content, striking images, and compelling video narratives.

1. Automated Writing: AI-powered writing tools such as OpenAI’s GPT series streamline content creation, producing everything from...

Understanding your ideal clients is the cornerstone of any successful marketing strategy. Without a clear picture of whom you're selling to, your efforts can become like a ship without a rudder — directionless and inefficient. 

The words of Peter Drucker, a renowned management consultant, educator, and author, resonate with this topic: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." This quote highlights the significance of knowing your customers intimately.

Understanding your ideal clients goes beyond...

"A man who stops advertising to save money is like a man who stops a clock to save time." – Henry Ford.

Now, although this quote directly refers to the importance of advertising, it subtly illustrates the essence of understanding the big picture in business, which is: in an attempt to save on some aspects, you could be losing out on much more. The same is true for business owners who focus solely on working IN the business rather than ON it.

I wrote this article after reading the answers to the questions I ask when someone schedules a strategy session with me. They obviously are...

LinkedIn has established itself as the go-to platform for professionals and businesses to network, share ideas, and foster meaningful relationships. With over 900 million users (200 million in the U.S.), it's no surprise that getting your content noticed can be a challenge. That's where engagement comes into play. The more engagement your posts receive, the more visibility and reach they'll achieve. Here are the top strategies to increase engagement on your LinkedIn posts and help you stand out from the crowd.

The LinkedIn Algorithm

LinkedIn's algorithm aims to provide its...

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a business or project. You can do a general SWOT analysis for your business or do just a marketing SWOT analysis. Usually, these intersect anyway for your business. 

It can be used to help make decisions about everything from product development and marketing strategies to corporate restructurings and mergers & acquisitions.

The goal of SWOT Analysis is to identify the key internal and external factors that will have the biggest impact on a company's ability to...

I had the pleasure of being interviewed for the Podcast: Hack My Business with Jesse Torres. Listen in!  

I was honored to be interviewed for BizTv All In with Bryan Weatherford. All about marketing! Watch!

https://vimeo.com/546228926/982a55bdbe