Why Business Owners Should Work ON the Business, Not IN It

"A man who stops advertising to save money is like a man who stops a clock to save time." – Henry Ford.

Now, although this quote directly refers to the importance of advertising, it subtly illustrates the essence of understanding the big picture in business, which is: in an attempt to save on some aspects, you could be losing out on much more. The same is true for business owners who focus solely on working IN the business rather than ON it.

I wrote this article after reading the answers to the questions I ask when someone schedules a strategy session with me. They obviously are...

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Top Strategies to Increase Engagement on Your LinkedIn Posts

LinkedIn has established itself as the go-to platform for professionals and businesses to network, share ideas, and foster meaningful relationships. With over 900 million users (200 million in the U.S.), it's no surprise that getting your content noticed can be a challenge. That's where engagement comes into play. The more engagement your posts receive, the more visibility and reach they'll achieve. Here are the top strategies to increase engagement on your LinkedIn posts and help you stand out from the crowd.


The LinkedIn Algorithm

LinkedIn's algorithm aims to provide its...

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The Power of Promotional Products To Market Your Business

marketing strategy Feb 17, 2023

Promotional products have been a part of marketing campaigns for decades, and for good reason. They have proven to be an effective and affordable way to increase brand awareness and loyalty. In this blog article, we will discuss the importance of using promotional products for your business, and provide statistics to support their effectiveness.

What are Promotional Products?

Promotional products are items that are branded with a company's logo or message and given away for free. These products can range from pens and keychains to t-shirts and tote bags. The purpose of...

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Marketing Tips: What is SWOT Analysis?

marketing plan Oct 26, 2022

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a business or project. You can do a general SWOT analysis for your business or do just a marketing SWOT analysis. Usually, these intersect anyway for your business. 

It can be used to help make decisions about everything from product development and marketing strategies to corporate restructurings and mergers & acquisitions.

The goal of SWOT Analysis is to identify the key internal and external factors that will have the biggest impact on a company's ability to...

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PODCAST: Hack My Business-The Recipe For Marketing Your Small Business

Golden State Marketing
PODCAST: Hack My Business-The Recipe For Marketing Your Small Business

I had the pleasure of being interviewed for the Podcast: Hack My Business with Jesse Torres. Listen in!  

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PODCAST: Re-Thinking Business: Success Sauce & Two Pickles

Uncategorized Sep 30, 2021
I had the pleasure of being interviewed for the Podcast:
Re-Thinking Business: Success Sauce & Two Pickles
Episode 29: Patty Ross of Golden State Marketing
We talked about all things marketing! Listen in!
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TV SHOW: All In With Bryan Weatherford-Golden State Marketing Interview

Uncategorized May 06, 2021

I was honored to be interviewed for BizTv All In with Bryan Weatherford. All about marketing! Watch!


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Connecting and Thriving in 2021

Uncategorized Jan 31, 2021

By Patty Ross, Owner of Golden State Marketing

This past year of 2020 has been a challenging one in so many ways, but it also has been an inspirational year for me. The pandemic has hit us all hard, but I have seen the resiliency of business owners I have taught and networked with throughout this year.

I was so impressed the way that some businesses — which couldn't operate in their usual way in this new environment — pivoted and reimagined themselves as something totally new … perhaps even better! It...

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10 Web Design Best Practices for Business Success

Uncategorized Sep 02, 2019

Let’s face it – web design can be overwhelming if you don’t know what it is that makes for a successful and innovative site. Did you know that 48% of people believe website design is the number one factor in deciding the credibility of a business? Customers know a good website when they see one, and just as important, they know when a website is bad, because it leaves them frustrated and confused. And you definitely don’t want your customers feeling like that.

We’re going to give you insight on web design best practices like navigation, color scheme, and...

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Uncategorized Aug 27, 2019

Social media has become a powerful marketing tool for the wine industry in the last decade. I remember when I was working for a wine industry technology company when social media was first introduced and we had to to explain to our winery clients they would have to start tweeting about wine. A few head scratches and denials later, the wine industry embraced social media as a way to engage their existing customers and gain new ones.

Along the way, we have learned there is a right and wrong way to add social media to the marketing mix for your business. I focused on the top basic...

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