"A man who stops advertising to save money is like a man who stops a clock to save time." – Henry Ford.

Now, although this quote directly refers to the importance of advertising, it subtly illustrates the essence of understanding the big picture in business, which is: in an attempt to save on some aspects, you could be losing out on much more. The same is true for business owners who focus solely on working IN the business rather than ON it.

I wrote this article after reading the answers to the questions I ask when someone schedules a strategy session with me. They obviously are...

LinkedIn has established itself as the go-to platform for professionals and businesses to network, share ideas, and foster meaningful relationships. With over 900 million users (200 million in the U.S.), it's no surprise that getting your content noticed can be a challenge. That's where engagement comes into play. The more engagement your posts receive, the more visibility and reach they'll achieve. Here are the top strategies to increase engagement on your LinkedIn posts and help you stand out from the crowd.

The LinkedIn Algorithm

LinkedIn's algorithm aims to provide its...

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a business or project. You can do a general SWOT analysis for your business or do just a marketing SWOT analysis. Usually, these intersect anyway for your business. 

It can be used to help make decisions about everything from product development and marketing strategies to corporate restructurings and mergers & acquisitions.

The goal of SWOT Analysis is to identify the key internal and external factors that will have the biggest impact on a company's ability to...

I had the pleasure of being interviewed for the Podcast: Hack My Business with Jesse Torres. Listen in!  

I was honored to be interviewed for BizTv All In with Bryan Weatherford. All about marketing! Watch!

https://vimeo.com/546228926/982a55bdbe

Let’s face it – web design can be overwhelming if you don’t know what it is that makes for a successful and innovative site. Did you know that 48% of people believe website design is the number one factor in deciding the credibility of a business? Customers know a good website when they see one, and just as important, they know when a website is bad, because it leaves them frustrated and confused. And you definitely don’t want your customers feeling like that.

We’re going to give you insight on web design best practices like navigation, color scheme, and...

Social media has become a powerful marketing tool for the wine industry in the last decade. I remember when I was working for a wine industry technology company when social media was first introduced and we had to to explain to our winery clients they would have to start tweeting about wine. A few head scratches and denials later, the wine industry embraced social media as a way to engage their existing customers and gain new ones.

Along the way, we have learned there is a right and wrong way to add social media to the marketing mix for your business. I focused on the top basic...