Marketing Tips: What is SWOT Analysis?

Uncategorized Oct 26, 2022

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a business or project. You can do a general SWOT analysis for your business or do just a marketing SWOT analysis. Usually, these intersect anyway for your business. 

It can be used to help make decisions about everything from product development and marketing strategies to corporate restructurings and mergers & acquisitions.

The goal of SWOT Analysis is to identify the key internal and external factors that will have the biggest impact on a company's ability to achieve its objectives.

Once these factors have been identified, they can be used to develop strategies that will capitalize on the company's strengths, minimize its weaknesses, take advantage of opportunities, and avoid or mitigate threats.

While SWOT Analysis is often thought of as something that is only used by large businesses, it can be just as helpful for small businesses and even...

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PODCAST: Hack My Business-The Recipe For Marketing Your Small Business

Golden State Marketing
PODCAST: Hack My Business-The Recipe For Marketing Your Small Business

I had the pleasure of being interviewed for the Podcast: Hack My Business with Jesse Torres. Listen in!  

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PODCAST: Re-Thinking Business: Success Sauce & Two Pickles

Uncategorized Sep 30, 2021
I had the pleasure of being interviewed for the Podcast:
Re-Thinking Business: Success Sauce & Two Pickles
Episode 29: Patty Ross of Golden State Marketing
We talked about all things marketing! Listen in!
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TV SHOW: All In With Bryan Weatherford-Golden State Marketing Interview

Uncategorized May 06, 2021

I was honored to be interviewed for BizTv All In with Bryan Weatherford. All about marketing! Watch!

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Connecting and Thriving in 2021

Uncategorized Jan 31, 2021

By Patty Ross, Owner of Golden State Marketing

This past year of 2020 has been a challenging one in so many ways, but it also has been an inspirational year for me. The pandemic has hit us all hard, but I have seen the resiliency of business owners I have taught and networked with throughout this year.

I was so impressed the way that some businesses — which couldn't operate in their usual way in this new environment — pivoted and reimagined themselves as something totally new … perhaps even better! It made a lot of us reevaluate our way of working, playing, and planning. I was able to move back to my hometown of Los Angeles and become chapter president of NAWBO LA this year. Coming full circle to where I grew up after 26 years away … coming home with fresh eyes, ready to forge new relationships, personally and professionally.

Cookie Selling Groomed Me

As chapter president of NAWBO LA, I...

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10 Web Design Best Practices for Business Success

Uncategorized Sep 02, 2019

Let’s face it – web design can be overwhelming if you don’t know what it is that makes for a successful and innovative site. Did you know that 48% of people believe website design is the number one factor in deciding the credibility of a business? Customers know a good website when they see one, and just as important, they know when a website is bad, because it leaves them frustrated and confused. And you definitely don’t want your customers feeling like that.

We’re going to give you insight on web design best practices like navigation, color scheme, and utilization of your social media and email marketing to ensure greater business success and optimization of leads. We’ll also give you tips on how to avoid common design mistakes like lag in your site loading time and cluttered layouts. 

We’ve compiled a list of 10 web design best practices you should implement for greater business success.

1. Keep Branding Consistent

Website design...

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Uncategorized Aug 27, 2019

Social media has become a powerful marketing tool for the wine industry in the last decade. I remember when I was working for a wine industry technology company when social media was first introduced and we had to to explain to our winery clients they would have to start tweeting about wine. A few head scratches and denials later, the wine industry embraced social media as a way to engage their existing customers and gain new ones.

Along the way, we have learned there is a right and wrong way to add social media to the marketing mix for your business. I focused on the top basic mistakes made that are made by novices and experienced alike.

Are you making any of these mistakes?

Top Social Media Mistakes-Planning, Content, Images and More

Mistake #1 – No Plan!
Social media started out as a way to personally communicate with people. It’s spontaneous by nature, but as a business, you should have a plan for MOST of your social media activity. I say MOST...
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