"A man who stops advertising to save money is like a man who stops a clock to save time." – Henry Ford.

Now, although this quote directly refers to the importance of advertising, it subtly illustrates the essence of understanding the big picture in business, which is: in an attempt to save on some aspects, you could be losing out on much more. The same is true for business owners who focus solely on working IN the business rather than ON it.

I wrote this article after reading the answers to the questions I ask when someone schedules a strategy session with me. They obviously are...