SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a business or project. You can do a general SWOT analysis for your business or do just a marketing SWOT analysis. Usually, these intersect anyway for your business.
It can be used to help make decisions about everything from product development and marketing strategies to corporate restructurings and mergers & acquisitions.
The goal of SWOT Analysis is to identify the key internal and external factors that will have the biggest impact on a company's ability to...
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